There's something quietly humbling about seeing your brand on the side of a mountain.
The Jerky Co recently had the privilege of supporting the Happiness Co Foundation's Nepal Base Camp Trek - a fundraising adventure that took a group of remarkable people to the foot of the world's highest peak, not just to test themselves physically, but to raise vital funds for mental health, wellbeing, and community connection.
We weren't there in person. But our flag was. And if we're honest, we like to think our jerky was too - packed into kit bags as the kind of no-fuss, high-protein fuel that keeps you moving when the trail gets tough and the altitude starts to bite. Out there, you don't want complicated. You want something that works.
The trek wasn't just about altitude. It was about the kind of grit and camaraderie that builds between people who push through something hard together - the early mornings, the thin air, the moments of doubt, and the moments of pure clarity that only come when you're a long way from your comfort zone. Every step was taken in service of something bigger than the summit.
The Happiness Co Foundation and the Barbarians put together something genuinely special, and the trekkers who completed this journey did so on behalf of communities that need it most. We're proud to have played even a small supporting role.
A documentary capturing the full journey is set to premiere later this year - and if the images from the trek are anything to go by, it's going to be something worth watching. We'll share more details when they come through.
To learn more about the Happiness Co Foundation and the work they do, visit happinessco.org.
The Jerky Co has always been about more than meat snacks. It's about people doing hard things - in the wild, on the field, and in everyday life. This trek reminded us why we care about the communities we're part of.
Here's to the trekkers. And to everyone working to make those communities a little happier and healthier.
